Digital Marketing
Digital marketing is an umbrella term used to describe how we, as an agency, can optimize your presence online through various digital platforms, tools, and resources. Digital marketing encompasses various practices that utilize search engines, social media platforms, email marketing techniques, and other outlets that allow us to advertise your company online through innovative digital tools. Digital marketing is a great way to improve your law firm and promote your business online to a larger audience.
Planning
One of the most important steps of digital marketing is planning your digital marketing strategies so that you can fill the gaps where your company needs it most. For example, if your business does not yet have a website and, therefore, no way for your potential clients to contact you, this can be an element in planning to help reach a goal for more online visibility and structure. Other planning tools include a social media calendar for scheduled posts, email marketing tools, promotional advertisements, and much more.
Consulting
If you are unsure where to start when it comes to optimizing your law firm, we’re here to help you with consulting services to get started. Our consulting services allow you to explore your digital marketing options and what’s available. We can also assess the current condition of your marketing and advertising tools and provide suggestions and tailored feedback on how to improve them. This can include things such as building a better website for easy access, paid social ads, lead generation tools, and many others. Every law firm and business is different, which is why we are dedicated to providing unique consulting services to match the needs of every law firm, lawyer, and business background, including divorce lawyers, personal injury lawyers, criminal lawyers, and more.
Content Marketing
Content marketing is the practice of marketing specific content tailored to your business to deliver high-quality, targeted results. For example, if you're a law firm that specializes in criminal law and wants to assist DUI clients to mediate their case, then you'll want to create content that focuses heavily on DUI-related information, including potential charges, costs, and record history. Marketing this specific content to a target audience is considered content marketing to draw attention to a specific topic or product or service.
Digital Presence
One of the main purposes of digital marketing is to increase your digital presence. Whether this is done through social media platforms, emails, other forms of online lead generation, or through your website, the right digital marketing practices can drastically change how your audiences interact with you. You can also expand your audience by delivering your content and messaging to more individuals and easily through digital platforms. Increasing your digital presence means also having the ability to sustain it when you have more visibility and interaction from clients, something else we can help you do during the consulting process. We can also assist with helping you track your success online and meet your KPIs and goals over time.